Discovering the Unknowns through Market Research

What is the market?

What is market research?

How to conduct meaningful research?

What’s next?

Trainer’s Bio: Dalila Yaser -Research Consultant

A graduate from Faculty of Economics and Political Sciences, Cairo University, Dalila Yaser started her career at a world-leading market research company. She joined the company in a two-year leadership program rotating different roles in the industry, understanding retail audit, operations, research project management and communication. Then, Dalila specialized in quantitative consumer research working on projects such as brand health trackers, customer profiling, product tests, behavior and attitude studies and penetration studies. Dalila has 4 years of research experience of which 3 years were dedicated to market research. She is passionate about making sense of numbers and tailoring decisions and strategies that cater to the consumer needs.